Institute Field Reports

JCPenney Grows 'Big & Tall'

JCPenney this month is opening a new store format, The Foundry Big & Tall Supply Co., in the Dallas and Kansas City metropolitan areas.

Walgreens Makes Digital 'Friends'

Walgreens turned its latest "Friends & Family Day" event on March 31 into a wholly digital affair.

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The Hot Spot

Doug Leeds: 1947-2011

It is with deep sadness that the Institute notes the death of Doug Leeds, founder and chief executive officer of StoreBoard Media, after a long and courageous battle with cancer.

A long-time supporter of the NMCUV and its predecessor, Hoyt Publishing, Leeds is best known in the marketing world as ceo of Thomson-Leeds, a leading P-O-P firm that he guided for more than 30 years.

Those fortunate enough to have known Leeds personally will also remember him as being among the kindest people they've ever encountered.

  • They Are Us
  • The Tweet-able Shopper Marketing Summit
  • Always Cracks a Code for Recent Launch


Recent Research Library Additions

SymphonyIRI's 2010 New Product Pacesetters

SymphonyIRI's annual look at the most successful new product launches

Introducing the 'XTreme Shopper'

GfK research uncovers ways to address the multi-channeling, highly motivated consumer.
  • 2010 U.S. Digital Year in Review
  • Understanding Aisle Attraction

More Research Articles

Features & Special Reports

Summit Keynote: Supervalu Wants to Share the Sandbox

Having gained internal alignment, Supervalu is ready for collaborative shopper marketing

Hall of Fame Profile: Joe Radabaugh

A profile of Nestlé USA's Joe Radabaugh
  • Hall of Fame Profile: Kim Feil, Walgreens
  • Marketing to Millennials


Recent Marketing Toolbox Additions

The Tweet-able Shopper Marketing Summit

Activity surrounding last week's Shopper Marketing Summit in Rosemont, IL, included an ad hoc Twitter hashtag that our 500-odd attendees could use to express their thoughts about the event while it was taking place.

Digital Delivery

Shoppers expect loyalty card programs to include coupons
  • Marketing to Men
  • Digital Signage Expo 2011 Overview

More Marketing Toolbox Articles

Recent Lecture Hall Additions

Winning Shopper Marketing (Audio Included)

Dave Vanderwaal of LG Electronics and Charlie Anderson of Saatchi & Saatchi X discuss how shopper insights, strategy and metrics all help LG to develop less intimidating, more enjoyable shopping experiences for consumer electronics and appliance shoppers.

Mobile Engagement for Retail (Audio Included)

Jeff Weidauer, Vestcom International Inc., and Scott Thomsen, LaunchMedia, discuss how QR codes and shopping apps for smartphones are being integrated into digital path-to-purchase marketing strategies.
  • Using Predictive Vision Models to Influence Shopper Behavior (Audio Included)
  • Five Trends in Shopping and Eating (Audio Included)

More Lecture Hall Presentations